Estela Rotmistrovsky, talent “Made in Paraguay” that revolutionizes marketing in Miami – ABC Color

With Paraguayan roots, Estela Rotmistrovsky is a trend-setter in marketing and communications in Miami, United States, where she is CEO and founder of Manah. With this company, she has positioned herself in Florida, advising renowned companies and entrepreneurs, encouraging them to achieve their objectives and goals.

Estela Rotmistrovsky was born in San Juan Bautista, Misiones, Paraguay. Her mother is Paraguayan and her father is Argentinean. That is why at the age of 8, she had to migrate to Argentina, where she lived for more than 20 years and then adopted the nationality.
Although her mother, four siblings and two nephews live in San Juan Bautista, thanks to her entrepreneurial spirit and desire to constantly improve herself, Estela settled in Miami in 2020, where she carries out important work developing marketing and communications strategies, demonstrating her Guaraní spirit to succeed abroad.

Her years of professional career, her charisma and perseverance in Argentina, where she worked for Grupo Clarín and Infobae, in addition to advertising agencies, having been in charge of commercial actions with the Secretariat of Tourism of Argentina, Coca-Cola, Toyota and others, led her to found Manah, implementing new strategies, advising entrepreneurs, companies and brands in the Hispanic market throughout South Florida.

Estela Rotmistrovsky has achieved an outstanding career in Argentina and since 2020 she does it from Miami, USA.

“We focus all strategies on mindful marketing, which is a differential method that seeks that brands achieve positioning through communication generating a positive social impact,” Estela mentions.

“It is a trend that is used for marketing, and its purpose is to generate a positive social impact that is aligned with the values that are most important to consumers today,” she adds.

This approach drives the new generation of customers who demand innovation, looking for brands and companies to get involved in positive actions for society in general.

Estela also incorporates solidarity, which is the spirit she inherited from her Paraguayan family. “Ethics and sustainability are increasingly important for consumers, especially for millennials. Numerous studies assure that 92% of millennials prefer to buy brands that are considered ethical and environmentally friendly,” says the expert, who currently includes media outlets such as Telemundo, CNN en Español, Univision, MegaTV and digital media such as Forbes in her communication plans.

Proud of her Paraguayan roots, Estela Rotmistrovsky was born in San Juan Bautista, Misiones, where her mother’s family lives.

“We have been able to successfully position entrepreneurs in the Florida market, as well as carry out the integral communication of political events,” she says.

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Based in Miami, Manah is a marketing and communications company that, in addition to the United States, has reach in Latin America and Spain. “I founded Manah in 2019 when I made the decision to leave my position at Infobae,” Estela reveals.

“At the beginning I worked with Argentine media, later I expanded to Paraguay, Mexico, Israel, and then to the U.S. Hispanic market,” she adds.

Specializing in marketing and communication strategies focused on business development, international press and personalized marketing mentoring, Estela and her team know that it is essential to understand clients’ expectations and direct proposals based on making the client loyal to the brand.

“The goal is to establish a bond between the company and the customer, in a close and conscious way,” she says.

Having been born in Paraguay, where the Guarani spirit and the drive to win and excel distinguish her, living in Argentina for two decades and now in Miami, have allowed Estela to have a multicultural background that gives her an advantage when dealing with clients from different countries.

“It served me well to consider that every challenge is an opportunity to learn, plus I am passionate about having a positive impact on people’s lives, either personally or professionally,” she stresses.

These experiences allow her to have the facility to generate real and lasting bonds, which are a fundamental and differential tool in her work. “I believe in constancy, discipline and going the extra mile. For every closed door, there is another opportunity waiting, always much better,” she reflects.

From San Juan Bautista to the world. From Buenos Aires to Miami, Estela Rotmistrovsky is a globetrotter who contributes positively to those entrepreneurs who want to stand out, using mentoring in marketing and communications, exciting areas that are today a safe bridge to reach customers and provide them with useful services and products on a daily basis.

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