Estela Rotmistrovsky, the Marketing Mentor revolutionizing the Hispanic market in Miami – Noticias.com
Estela Rotmistrovsky is a Marketing Mentor and Communication Strategy Specialist currently making waves in Miami with her innovative and responsible approach to marketing.
Although she was born in Paraguay and grew up in Argentina, her experience working with clients in Israel, Spain and Latin America has allowed her to develop a deep understanding of different cultures and client needs.
Estela has left a positive footprint on hundreds of entrepreneurs through Manah, the company she founded. “Our story sets us apart because it allows us to understand and design an authentic and unique message for each client, seeking to generate a positive impact on their target audience and society.”
Manah focuses its strategy on Mindful Marketing, a distinctive method that not only seeks to position companies, but also to do so in a responsible and sustainable way with the planet.
“The main characteristics of our method are based on solidarity and care for the environment, from the design of the packaging to the planning of the integral marketing strategy.”
Manah has been very successful in today’s market, as ethics and sustainability are becoming increasingly important to consumers, especially millennials. Numerous studies claim that 92% of millennials prefer to buy brands that are considered ethical and eco-friendly.
Understanding the function of the media and the fundamental role they play in disseminating and positioning a company, generating an impact not only on the public but also on the rest of society, is a key point in Estela’s mentoring, as she assures that the dissemination channels are a strategic ally that cannot be ignored.
Therefore, she emphasizes that “nowadays it is impossible to conceive a good marketing plan that does not include an optimized marketing strategy”.
Her time at Grupo Clarín and Infobae in Argentina has given her a very close knowledge of the media, which allowed her to deepen the effectiveness of her strategy and to design an innovative method to position Manah with the main media in Miami, making it today a reference consultant.
She currently works hand in hand with media such as: Univision, Telemundo and Miami Herald, among others.
Today Manah, led by Estela Rotmistrovsky, is positioned throughout Florida, reaching more and more Hispanic entrepreneurs in the United States.
“The current market we are focusing our attention on is in Miami, where we are headquartered. However, we continue to maintain a strong presence and activity in the markets of Argentina, Paraguay and Spain.”
Manah, as a company committed to being an engine of change and having a positive effect on society, recognizes the fundamental importance of the public and political spheres in making decisions that can affect society as a whole.
Among its successful actions is the collaboration in the “Invest in Madrid” event, coordinated with the Spanish Chamber of Commerce and Latin American Invest, which was held last June 2022 in Miami.
Estela Rotmistrovsky’s participation in this event included the coordination and communication of the visit of Isabel Díaz Ayuso, President of the Community of Madrid, a very relevant figure in Spain and the rest of Europe. The purpose of this visit was an economic and cultural agreement between Madrid and Miami.
The meeting achieved great exposure in media such as CNN en Español, Telemadrid and MegaTV among others.
Based on this approach and trajectory, Estela was invited to participate in the VIP Mastermind 2022, one of the most relevant events in the Entrepreneur industry, being the only Latin speaker among more than 20 panelists.
In accordance with her motto of leaving her mark and making a positive contribution to society, Manah supports and promotes the Escuela Argentina MIA, as Estela does not doubt for a second that the real social impact begins with the education of new generations and is part of the Commission for Women in Miami Dade County, District 6.