Mindful Marketing, an Innovative Trend with Positive Social Impact – Totalmedios
Estela Rotmistrovsky, CEO & Founder of Manah, a marketing agency with offices in Miami, Buenos Aires and Asuncion, makes a series of recommendations on how to positively impact society through the development of exclusive Marketing Communication Strategies.
*By Estela Rotmistrovsky, CEO & Founder of Manah
With the evolution of human beings and societies, comes the evolution of communication. From letters to fax, to home and cell phones; from radio to television and now smartphones and social media platforms such as Instagram, Linkedin, Tik Tok and many more.
Media and communication platforms have played a fundamental role in the development of human beings as a species. Their main purpose has been to provide a channel to report live news, as well as to report news from other people and brands. This is why nowadays, more and more companies are including a communication strategy in their planning, and are also looking for personalized marketing consultancies.
How can a company keep up with all the changes in the world of communication while sending the message it wants to send to its target customer?
Manah specializes in Marketing Communications Strategies, Integrated Event Development, and International Press among other services.
The company stands out for its cultural understanding without leaving the individual behind. It understands all of its clients and in doing so manages to convey the message that represents them, generating a positive impact on the public.
Manah was founded in 2019 by Estela Rotmistrovsky, an expert in the development of Marketing Communications Strategies focused on achieving profitability in business. The company is based in Argentina, and recently opened offices in Paraguay. It currently has reach in Latin America, Israel, Spain and is achieving a strong development in the U.S. Hispanic market.
Today, Manah is innovating by working under the philosophy of Mindful Marketing, which consists of creating marketing with the objective of generating a positive social result. It is aligned with consumers’ most important values. Two of the most common are solidarity and care for the environment.
This means that a company’s actions should surround these values, from its packaging to its personnel and the development of its marketing strategy. This is how the company ceases to be just a business and becomes a company with values, contributing to the improvement of society based on its consumers and their needs.
It is good for society, but it is also good for business. In fact, Tredwatching states that around 92% of millennials prefer to buy brands that are considered ethical and eco-friendly. With each passing day, being up-to-date and informed about consumer trends is even more important for entrepreneurs.
In Estela’s words:
“Media relations are vital because they represent one of the best options for people and companies to have presence, impact and growth in their market. That is why it is key to consider the messages we convey as leaders, personally and professionally, in the advertising market and we must ensure that they are aligned with our values and beliefs. I invite you to work together to make a positive impact.”
More information about Manah’s work and services can be found on its website at www.manah.us.