Mindful Marketing 5 Ways to Apply it to your Business – Chicas Guapas TV
Mindful Marketing -also known as “conscious marketing”- is a trend that is used for marketing, and its purpose is to generate a positive social impact, which is aligned with the values that are most important to consumers.
It is essential to understand the expectations of customers and direct the proposals based on this. In this way we achieve customer loyalty with the brand. The objective is to establish a link between the company and the customer, in a close and conscious way.
In this way the brand becomes a company with values that contribute to the improvement of the System, taking as a basis for its actions the consumers and their needs.
The main characteristics are based on solidarity and care for the environment. That is to say, the actions of brands and companies should revolve around this, from the design of their packaging to the planning of their digital marketing strategy.
Here we share with you the steps to follow to apply it to your business:
- Define your company’s values
It is important that you discover how you can contribute to society, through your corporate actions and based on the purpose of your brand. - Empathize with your target audience
It is necessary to know and connect consciously with your potential customers to identify their interests and needs. This is why it is necessary to implement active listening and understand their values. - Focus on collective satisfaction
In addition to focusing on the satisfaction of your target audience, we must also concentrate on the generation of a collective benefit that contributes to the improvement and care of the planet. - Transmit your values and benefits
Through corporate actions it is necessary to transmit the values and philosophy of your company. The basis to develop are solidarity, empathy and conscious consumption. - Show your commitment and transparency
Storytelling is an ideal technique to achieve the humanization of your brand, so that your target audience empathizes with your purposes. This is why messages must be transmitted in a transparent way.
Estela Rotmistrovsky, serial entrepreneur and business communication strategist, explains the importance of applying mindfulness as it helps to create solutions to the problems of society and companies, as they are moving from “mindless” consumption to “mindful” consumption.